SD

Soufiane

Portfolio

Case studies

4 selected projects covering strategy, channels, creative, and the decisions behind each launch.

Each project below shows how I think: research first, clear positioning, then execution you can measure. Some are live products where I applied marketing end to end. Others are concept demos that prove funnel and brand craft.

I use this portfolio to show hiring managers and marketing leads what I can own on day one: audience research, campaign structure, landing pages, copy, and reporting that leads to a next step.

Nullstep is a live application I built on my own to practice UX/UI, SEO, GEO, analytics, ads, and content: digital marketing, product engineering, and go-to-market. STRATOS is a concept demo: a full scroll funnel and premium brand story without a backend, useful for showing conversion layout skills.

Both projects reflect the same workflow I bring to client and in-house work: define the problem, map the funnel, write for clarity, and leave artifacts (copy docs, page structure, test plans) the next person can pick up.

Scope

What these projects cover

Not every project hits every channel. These are the disciplines represented across the work below.

  • Research and positioning

    Audience pain points, competitor framing, and offer clarity before creative spend.

  • Funnel and landing pages

    Hero-to-CTA structure, feature storytelling, FAQ, and pricing layout patterns.

  • Copy and UX writing

    Headlines, product surfaces, and in-app language aligned to user intent.

  • Visual direction

    Hierarchy, spacing, and component choices in Figma and shipped UI.

  • Performance mindset

    Testable slices, KPI hooks, and honest readouts instead of vanity metrics.

  • Cross-functional delivery

    From brief to shipped pages, with documentation another teammate can extend.

Projects

Selected case studies

Open a case study for challenge, approach, outcome, and screenshots. Cards summarize role, scope, and tools.

Digital Marketing Specialist

2026Digital Marketing Specialist

Nullstep

Live application built solo to practice UX/UI, SEO, GEO, analytics, ads, and content: digital marketing, product engineering, and go-to-market.

Nullstep: live application built solo to practice UX/UI, SEO, GEO, analytics, Meta & Google ads, and content creation.

  • Live application
  • Solo-engineered product build
  • Digital strategy and go-to-market
  • On-page SEO, GEO, and copywriting
  • Social content and Meta ads
  • Live application
  • Solo-engineered
  • Digital strategy
  • SEO & GEO
  • Paid social
  • Product engineering
  • Digital strategy
  • SEO
  • Copywriting
  • GEO
  • Meta Ads
  • Figma
View social content

Leadership platform demo

2025Leadership platform demo

STRATOS

Concept demo for a leadership brand: premium dark UI, command-center storytelling, testimonials, and a full scroll funnel with illustrative pricing tiers.

Portfolio concept for a leadership SaaS: dark premium UI, command-center story, and illustrative pricing. Demonstrates brand voice and conversion layout without a live backend.

  • Scroll narrative from hero to pricing
  • Four product pillars with social proof
  • Premium visual hierarchy and tone
  • Funnel close with tier comparison
  • Brand narrative
  • Landing structure
  • Conversion layout
  • Pricing section demo
  • Copywriting
  • Visual hierarchy
  • Figma
  • Landing strategy
  • Brand voice

Experience

Internships that shaped my marketing work

Before the Nullstep project, I learned campaign delivery inside real Moroccan teams: one in-house energy brand, one agency serving local SMBs.

Before Nullstep, I learned campaign delivery inside real Moroccan teams. Each internship now has a short case study with deliverables and context.

Mar 2024 - Jul 2024Renewable energy · B2C solar

Ecowatt Maroc

Marketing & UX Intern (Part-time)

Aït Melloul, Souss-Massa, Morocco

In-house internship at Ecowatt Maroc, a solar energy company in Aït Melloul. I supported the marketing team with digital strategy, UX design, campaigns, and competitor research.

  • Contributed to the UX design of a renewable energy platform to improve customer navigation and service requests.
  • Assisted in digital marketing campaigns promoting solar panel installation services in Morocco.
  • Researched customer behavior and competitor practices to optimize online positioning.
  • Collaborated with the team to align marketing strategy with sustainability values and company goals.
  • UX research
  • Content
  • Campaign support
  • Competitor analysis
  • B2C messaging
Read case study
May 2023 - Jul 2023Digital agency · Moroccan SMB clients

Ajicod Agency

Digital Marketing Intern (Part-time)

Inzegane, Souss-Massa, Morocco

Agency internship focused on market research, campaign planning, and commercial video concepts for small and medium businesses in Morocco.

  • Conducted market research and competitor analysis to inform client strategy and marketing plans.
  • Contributed to campaign planning and messaging structure for Moroccan SMB clients.
  • Developed ideas for commercial video concepts aligned with client offers and target audiences.
  • Assisted with social media campaign execution alongside the agency team.
  • Gained hands-on experience in agency workflow, client communication, and project management.
  • Market research
  • Campaign planning
  • Video concepts
  • Social media
  • Client delivery
Read case study
Read my background →

Method

How I run a project

  1. 01

    Brief and research

    Stakeholder goals, audience segments, and competitor offers. I write down assumptions before touching creative.

  2. 02

    Structure the funnel

    Map pages, CTAs, and messages per stage. One primary action per screen when possible.

  3. 03

    Ship testable slices

    Launch small, measure, iterate. Cut what fails fast and document why.

Next step

Want to discuss a role or project?

I am actively looking for a full-time digital marketing role, remote or on-site. Share a job description, campaign brief, or interview invite and I will reply within 24 to 48 hours.

Send an emailRead my background
Digital Marketing Portfolio | SEO, Content, Performance & Case Studies · Soufiane DERGOUN