Each project below shows how I think: research first, clear positioning, then execution you can measure. Some are live products I built end to end. Others are concept demos that prove funnel and brand craft.
I use this portfolio to show hiring managers and marketing leads what I can own on day one: audience research, campaign structure, landing pages, copy, and reporting that leads to a next step.
The Nullstep project is a live SaaS I founded: product UX, marketing site, and go-to-market narrative in one thread. STRATOS is a concept demo: a full scroll funnel and premium brand story without a backend, useful for showing conversion layout skills.
Both projects reflect the same workflow I bring to client and in-house work: define the problem, map the funnel, write for clarity, and leave artifacts (copy docs, page structure, test plans) the next person can pick up.
Experience
Internshipsthatshapedmymarketingwork
Before the Nullstep project, I learned campaign delivery inside real Moroccan teams: one in-house energy brand, one agency serving local SMBs.
These internships are not case studies with public URLs, but they are where I first applied research, social campaigns, content, and client communication under real deadlines. SEO came later through certifications and hands-on work on the Nullstep project, not on these roles.
Mar 2024 - Jul 2024Renewable energy · B2C solar
Ecowatt Maroc
Marketing & UX Intern
Aït Melloul, Morocco
In-house internship on a platform promoting solar panel installation across Morocco. I worked between marketing and UX: helping explain technical offers in plain language, supporting campaign ideas, and researching how customers compared providers online.
- Supported digital strategy and UX for a renewable energy platform.
- Assisted campaigns promoting solar panel installation nationwide.
- Researched customer behavior and competitors to sharpen positioning.
- Helped translate product details into clearer on-site content and flows.
- UX research
- Content
- Campaign support
- Competitor analysis
- B2C messaging
May 2023 - Jul 2023Digital agency · Moroccan SMB clients
Ajicod Agency
Digital Marketing Intern
Inzegan, Morocco
Agency internship serving small and medium businesses in the Souss-Massa region. I rotated across client accounts: social posts, website updates, content edits, and market research for brands that needed practical digital presence, not enterprise complexity.
- Helped run social and web campaigns for multiple SMB clients.
- Conducted market research and on-page content improvements.
- Learned agency rhythm: briefs, revisions, and client handoffs.
- Drafted copy and page updates aligned with each client's local market.
- Social media
- Content
- Client delivery
- Market research
- Copywriting